Karen Jocelyn Mayor

KJM’s aim is to bring fresh eco designs straight to your door.

KJM was founded by knitwear designer Karen Jocelyn Mayor, who believes there is a place for knitwear designs that are inspiring, playful, unique and elegant, with a fresh forward looking innovative approach to wardrobe staples. A mindfulness of environmental impact is close to KJM’s heart and is considered at all stages, designs predominantly using natural materials and aiming to reduce material transportation and chemicals used where possible.

Originally studying architecture Karen then decided to use her design skills to focus on knit by learning and honing the craft, before setting up Arghhhh said Jocelyn in collaboration with artist Oliver Bragg to produce inspired organic and upcycled knit accessories in 2010 selling them at hip East End Markets inc. Netil Market & Spitalfields. KJM Knitting was then set up by Karen and musician & manager Jake Hemming, in 2014. It wasn’t long before Karen was designing and developing knitwear for start ups, ad. agencies and corporates, whilst teaching knitwear design at two London based fashion schools: Instituto Marangoni and LCCA.

Following the success of KJM Knitting and Arghhhh said Jocelyn, Karen decided to work on the KJM label in 2019. Recent designs include a jumper with a light sensor heart that flashes to the beat of the music and the SS21 Knitwaves collection using a graphic knit motif.

TEA. TIME. is the latest addition to KJM. As a busy knitwear designer, who knows the importance of having a refreshing tea break to be able to continue working. They go hand in hand both knit and tea provide warmth and comfort.

The range features superior quality teas that have been sourced from trusted suppliers with ethical standards and a 200% Carbon Offset, from China, Egypt and Europe, with an emphasis on unique blends such as the Matcha, English Breakfast and the ‘gorgeous’, as some recent taster described it, Cream of Earl Grey and Cinnamon. A blend created by KJM that has warm and vanilla caramel notes, complimenting the Earl Grey to create a delicious and refined mix.